Join Morten Rand-Hendriksen for an in-depth discussion in this video Recruiting contributors, part of Blogging for Your Business.
Depending on the content strategy and how the business blog will be structured, you …need to have one or more people actively creating content for the blog. …These people are referred to as contributers. …One common challenge in running a business blog is to find the right people …to be contributers and also get them to actively contribute. …The key to creating contributors is ownership and engagements. …Make the contributors take ownership of their content on the blog and feel like …their contributions are part of the work identity.…
You should also engage with the contributors to encourage further contributions. …In your company there will be staffers who are experts in their field and who …love to share their expertise. These staffers are prime contributor …material and they are usually easy to convince to become contributors. …Leverage their skills and talents and involve them in the planning process of …the blog in particular in outlining the niche and key topics. …And ask for their input on what they think would be good content to be shared …
- Why blog for business?
- Defining goals for your blog
- Deciding where to host a blog
- Picking a platform
- Creating a content strategy
- Designing the blog
- Scheduling posts
- Promoting posts on Facebook, Twitter, and other social networks