Join Morten Rand-Hendriksen for an in-depth discussion in this video Preparing to publish the blog, part of Blogging for Your Business.
With goals and strategies in place, technologies picked out, content creators …lined up. And the design completed you have …everything you need to start the job of setting up and publishing the blog. …To get you up and on your way, I have some tips to make the process easier. …First off, create a lot of content before you publish the blog. …I recommend as much as 50 posts to be separated into two groups of 25. …One for back dated posts, one for future scheduled posts.…
Before you make the blog public, publish the 25 backdated posts and spread them …over a reasonable time period. Anywhere from three to six months or more. …If you have an existing blog or online magazine and you want to move the content …over to the new blog make sure to backdate any published material to the …original published date. This way when visitors come to your site …there is an archive of content they can navigate through. …A blog with only a few entries is unimpressive and gives a bad impression.…
You might argue that backdating blog posts is insincere. …
- Why blog for business?
- Defining goals for your blog
- Deciding where to host a blog
- Picking a platform
- Creating a content strategy
- Designing the blog
- Scheduling posts
- Promoting posts on Facebook, Twitter, and other social networks
Skill Level Appropriate for all
Insights from a Content Marketerwith C.C. Chapman17m 58s Appropriate for all
1. Blogging for Business: Core Concepts
Where does the blog live?2m 50s
5. Content Creation
Going live and beyond1m 16s
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