Join Morten Rand-Hendriksen for an in-depth discussion in this video Picking a platform, part of Blogging for Your Business.
We now move on to the technology section where we find the technology card. …This is where you make the important decisions on what platform to base your …business blog on. And also what technologies and services …to hook into for added exposure and interaction. …The first thing you need to decide on is the blogging platform. …While there are many platforms available, we can narrow the list down considerably …by counting in factors like support, prevalence, and how often the application …is updated. The least labor-intensive option is …WordPress.com, a cloud based service with a free and for-pay options.…
Because it's a cloud based service, you have limited control over styling and functionality. …But in return you don't have to worry about security and upgrades. …Wordpress.com is powered by WordPress, the most popular and prevalent blogging …and content management system on the web today. …And it's owned and operated by a company called Automatic. …Which in turn is run by Matt Mullenweg, the core creator of WordPress itself. …
Author
Released
6/10/2013- Why blog for business?
- Defining goals for your blog
- Deciding where to host a blog
- Picking a platform
- Creating a content strategy
- Designing the blog
- Scheduling posts
- Promoting posts on Facebook, Twitter, and other social networks
Skill Level Appropriate for all
Duration
Views
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Introduction
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Welcome1m 39s
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Using the exercise files1m 25s
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1. Blogging for Business: Core Concepts
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What is a blog?2m 53s
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Why blog for business?2m 48s
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2. Goals
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Finding a purpose2m 58s
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Defining goals2m 54s
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Creating a one-year plan4m 45s
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3. Strategy
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Where does the blog live?2m 50s
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4. Technology
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Understanding the web3m 7s
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Picking a platform3m 4s
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Social media decisions2m 19s
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Getting wired in2m 40s
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SEO and sharing6m 33s
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5. Content Creation
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Creating a content strategy3m 28s
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Content formats and types4m 46s
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Recruiting contributors2m 43s
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Creating content4m 8s
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Using images3m 39s
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Using video3m 40s
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6. Implementation
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Designing the blog4m 26s
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Creating a blogging schedule2m 55s
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Social interaction3m 42s
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Conclusion
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Going live and beyond1m 16s
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Video: Picking a platform