Join Morten Rand-Hendriksen for an in-depth discussion in this video Picking a platform, part of Blogging for Your Business.
We now move on to the technology section where we find the technology card. …This is where you make the important decisions on what platform to base your …business blog on. And also what technologies and services …to hook into for added exposure and interaction. …The first thing you need to decide on is the blogging platform. …While there are many platforms available, we can narrow the list down considerably …by counting in factors like support, prevalence, and how often the application …is updated. The least labor-intensive option is …WordPress.com, a cloud based service with a free and for-pay options.…
Because it's a cloud based service, you have limited control over styling and functionality. …But in return you don't have to worry about security and upgrades. …Wordpress.com is powered by WordPress, the most popular and prevalent blogging …and content management system on the web today. …And it's owned and operated by a company called Automatic. …Which in turn is run by Matt Mullenweg, the core creator of WordPress itself. …
- Why blog for business?
- Defining goals for your blog
- Deciding where to host a blog
- Picking a platform
- Creating a content strategy
- Designing the blog
- Scheduling posts
- Promoting posts on Facebook, Twitter, and other social networks
Skill Level Appropriate for all
Insights from a Content Marketerwith C.C. Chapman17m 54s Appropriate for all
1. Blogging for Business: Core Concepts
Where does the blog live?2m 50s
5. Content Creation
Going live and beyond1m 16s
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