Join Morten Rand-Hendriksen for an in-depth discussion in this video Getting wired in, part of Blogging for Your Business.
In addition to selecting a blogging platform and social media focus, you'll …benefit from integrating common web services into your site. …These services range from monitoring and analytics to backing up and security. …Together, they'll ensure a consistent and hopefully trouble free experience for you …as the administrator and for the visitor. Two key services every website and blog …must be linked to are Google Webmasters and Bing Webmaster tools. …These services, provided by the two largest search engines on the web monitor …your site for activity. Ensure that your content is indexed …properly so people can find it in search results and also alerts you if and when …something goes wrong. Both services are free and easy to set up …and the information you get in return is invaluable when you want to improve your site.…
Or find out why it's not working properly, or not being indexed. …To get the full benefit out of these Webmaster tools, it's necessary to set up …detailed site map files for your blog. This can usually be done automatically …
- Why blog for business?
- Defining goals for your blog
- Deciding where to host a blog
- Picking a platform
- Creating a content strategy
- Designing the blog
- Scheduling posts
- Promoting posts on Facebook, Twitter, and other social networks
Skill Level Appropriate for all
Creating an Effective Content Strategy for Your Websitewith Janine Warner1h 54m Appropriate for all
Insights from a Content Marketerwith C.C. Chapman17m 58s Appropriate for all
1. Blogging for Business: Core Concepts
Where does the blog live?2m 50s
5. Content Creation
Going live and beyond1m 16s
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