Join Morten Rand-Hendriksen for an in-depth discussion in this video Finding a purpose, part of Blogging for Your Business.
The first and most important step in creating a business blog, is to define …clear goals for the blog. This also happens to be the most …overlooked component of the planning process, and for good reason. …Defining goals for something that just looks like random updates about business …related items, seems uneccessary. But just like with business itself, if …the blog doesn't have clear goals it'll be left flailing with no clear focus or intent. …Defining clear goals for your blog will help in two ways.…
First, you'll set targets for everyone who works with the blog. …Second, you can use those goals to measure your success. …How do you define goals for a blog? Well, first you have to establish the …goal, or goals, for the business. The blog is there to support the …business, so their goals should be in line with each other. …So, let's take one step back and look at the goals for the business itself, to …find out how the blog can help get the business closer to its goals.…
The first stage of the process is the Goals section, which comes with the first …
- Why blog for business?
- Defining goals for your blog
- Deciding where to host a blog
- Picking a platform
- Creating a content strategy
- Designing the blog
- Scheduling posts
- Promoting posts on Facebook, Twitter, and other social networks
Skill Level Appropriate for all
Insights from a Content Marketerwith C.C. Chapman17m 54s Appropriate for all
1. Blogging for Business: Core Concepts
Where does the blog live?2m 50s
5. Content Creation
Going live and beyond1m 16s
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