Join Morten Rand-Hendriksen for an in-depth discussion in this video Designing the blog, part of Blogging for Your Business.
You've now come to the implementation stage. …This is where all you've done so far comes together and you make decisions on …how to build the blog itself. One important element to consider when …launching a business blog is how to make the blog fit in with the overall and …online visual identity of the company. When a visitor lands on the blog, she …should immediately recognize it as part of and belonging to the company. …This can be done through the inclusion of logos, colors and fonts and can also be …done through layouts and customization. Depending on how much your company is …willing to invest in the blog and its design, there's several levels of …customization that can be done. Of course, the preferred approach is a …fully customized blog that looks and feels exactly like the company website, …and is integrated seamlessly. When taking this approach, it's important …to keep in mind that the nature of a blog is quite different from a normal business website.…
So you have to design around elements in the blog that don't currently exist in …
- Why blog for business?
- Defining goals for your blog
- Deciding where to host a blog
- Picking a platform
- Creating a content strategy
- Designing the blog
- Scheduling posts
- Promoting posts on Facebook, Twitter, and other social networks