Join Morten Rand-Hendriksen for an in-depth discussion in this video Defining goals, part of Blogging for Your Business.
With the business purpose clearly established and written down on the goals …card, you're ready to start defining specific and attainable goals for the blog. …The key in this stage is to always ensure the goals of the blog line up with the …business purpose of the company. To get this process started, brainstorm …topics about how you want to communicate what the business does to the web using public. …Here, it's important to remember what a blog is, a sharing and communication platform. …Therefore, questions to start the brainstorming sessions should point …towards active and participatory elements.…
What can a blog visitor learn from us? What do they want to learn from us? …What can we learn from our customers? How can we contribute to the bait in our field? …How do we establish ourselves as thought leaders? …Let's look at our example. What can a blog visitor learn from us? …We can educate her on green energy technologies. …Whatever the business purpose of your company, the answers to these types of …
- Why blog for business?
- Defining goals for your blog
- Deciding where to host a blog
- Picking a platform
- Creating a content strategy
- Designing the blog
- Scheduling posts
- Promoting posts on Facebook, Twitter, and other social networks
Skill Level Appropriate for all
Creating an Effective Content Strategy for Your Websitewith Janine Warner1h 54m Appropriate for all
Insights from a Content Marketerwith C.C. Chapman17m 58s Appropriate for all
1. Blogging for Business: Core Concepts
Where does the blog live?2m 50s
5. Content Creation
Going live and beyond1m 16s
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.