Join Morten Rand-Hendriksen for an in-depth discussion in this video Creating a one-year plan, part of Blogging for Your Business.
While conceptual goals, like the ones we've established, are important, it's …equally important to set specific goals around increasing readership, traffic, …and engagement. I recommend creating a one year plan with …milestones, so everyone working on the blog will know what they're working …towards, and how to measure success as they move forward. …The goals card will help you establish a one year timeline and set incremental …milestones for the foreseeable future of the blog.…
When you create your one year plan, it's important to set realistic expectations. …And to do so, we first have to understand how the blog will function in the larger …context of the online web presence of the company. …The web is overflowing with blogs, so merely publishing a blog and expecting it …to start bringing in readers is not realistic. …To get eyes on the blog, you have to invest time and money in marketing and engagement. …And here, as in most things in life, the return on investment is proportionate to …
- Why blog for business?
- Defining goals for your blog
- Deciding where to host a blog
- Picking a platform
- Creating a content strategy
- Designing the blog
- Scheduling posts
- Promoting posts on Facebook, Twitter, and other social networks
Skill Level Appropriate for all
Insights from a Content Marketerwith C.C. Chapman17m 58s Appropriate for all
1. Blogging for Business: Core Concepts
Where does the blog live?2m 50s
5. Content Creation
Going live and beyond1m 16s
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