Join Morten Rand-Hendriksen for an in-depth discussion in this video Creating editorial guidelines, part of Blogging for Your Business.
Creating editorial guidelines for a business blog will help you set the …framework for content production. It will also give both content creators …and the visiting public a clear understanding of what can be expected …from the blog. With the cards and information you have …collected so far, you can establish a comprehensive set of editorial guidelines …to give editors, contributors and visitors. …A clear picture of what they can expect and what is expected of them. …To help start this process, I've created an editorial guideline template.…
This is not complete. And depending on your particular …situation and requirements, you can add or subtract elements and change anything …in the guidelines to fit your particular business blog. …At the core of the editorial guidelines lies two key components, the list of …editorial staff and the principles of publishing. …You established a list of editorial staff on the strategy card. …This list should be added to the editorial guidelines, to make it clear to …
- Why blog for business?
- Defining goals for your blog
- Deciding where to host a blog
- Picking a platform
- Creating a content strategy
- Designing the blog
- Scheduling posts
- Promoting posts on Facebook, Twitter, and other social networks
Skill Level Appropriate for all
Insights from a Content Marketerwith C.C. Chapman17m 54s Appropriate for all
1. Blogging for Business: Core Concepts
Where does the blog live?2m 50s
5. Content Creation
Going live and beyond1m 16s
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