Join Morten Rand-Hendriksen for an in-depth discussion in this video Creating a content strategy, part of Blogging for Your Business.
You've now reached the content creation stage. …Here you find the content card. The content card will help guide you …through this process. Looking back on the goals, strategy, and …technology cards you can now start the process of creating a content strategy …for the blog by asking four key questions. …What are we aiming to do with the blog? How are we doing this on the Web? …Who's in charge? And how do we measure success? …The answers to these questions laid out on the goals and strategy cards will be …the framework for your content strategy. With this in mind, you can start making …decisions about the content strategy. The first step in creating a content …strategy is to define a niche for your blog.…
And from there, define key topics to cover, and assign those topics to content …managers and contributors. Finding the niche for your blog can be a …challenging task. But it can also be used as a tool to …clearly define what sets your company and its expertise apart from the competition. …
- Why blog for business?
- Defining goals for your blog
- Deciding where to host a blog
- Picking a platform
- Creating a content strategy
- Designing the blog
- Scheduling posts
- Promoting posts on Facebook, Twitter, and other social networks
Skill Level Appropriate for all
Insights from a Content Marketerwith C.C. Chapman17m 58s Appropriate for all
1. Blogging for Business: Core Concepts
Where does the blog live?2m 50s
5. Content Creation
Going live and beyond1m 16s
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