Join Morten Rand-Hendriksen for an in-depth discussion in this video Creating a blogging schedule, part of Blogging for Your Business.
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One of the reasons why blogs are so effective as marketing tools and why …search engines like them so much is because they constantly have new content. …That also means if your blog is not publishing new content on an ongoing …basis its level of interest will drop and drop quickly... …One of the key elements of professional blogging. …And that's what a business blog is all about. …Is to publish content on a schedule. If content is published on a schedule,, …visitors and search engines alike, will come to expect new content and interest …will rise accordingly. Just think of it in newspaper terms.…
If a newspaper came out only sporadically, and at random times, would …you go through the trouble of picking up a copy? …Before the blog is launched, sit down with the content team and contributors …and work out a schedule. The schedule should have two levels. …Thematic days and contributors. To make the process of planning content …for the blog easier thematic days should be defined and set. …
- Why blog for business?
- Defining goals for your blog
- Deciding where to host a blog
- Picking a platform
- Creating a content strategy
- Designing the blog
- Scheduling posts
- Promoting posts on Facebook, Twitter, and other social networks