Join Morten Rand-Hendriksen for an in-depth discussion in this video Content formats and types, part of Blogging for Your Business.
Before you start producing content it's important to consider, what content …formats and what types of content you want to publish on the web. …Let's look at formats first. Though the web is text based you can also …publish images, videos, and audio on the web with great success. …Making a decision about what formats you want to publish, both at launch, and also …down the road, will make the planning and set up of the blog easier. …And will also allow you to allocate the necessary funds to make each content …format successful. The most basic content format is text and …it's also the easiest format to produce. Because the web is text based all you …have to do is publish the text and it will be found, indexed, shared, and …spread throughout the web. Of course, you can tweak your text to be …better indexed, more easily shared, and more compelling to the visitor.…
But the overall production of text is straightforward. …Images have always been important on the web, and continue to be so. …By using images strategically in your content, either on their own, in a …
- Why blog for business?
- Defining goals for your blog
- Deciding where to host a blog
- Picking a platform
- Creating a content strategy
- Designing the blog
- Scheduling posts
- Promoting posts on Facebook, Twitter, and other social networks
Skill Level Appropriate for all
Creating an Effective Content Strategy for Your Websitewith Janine Warner1h 54m Appropriate for all
Insights from a Content Marketerwith C.C. Chapman17m 58s Appropriate for all
1. Blogging for Business: Core Concepts
Where does the blog live?2m 50s
5. Content Creation
Going live and beyond1m 16s
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