Join Morten Rand-Hendriksen for an in-depth discussion in this video Business blogging in five stages, part of Blogging for Your Business.
As I said in the intro, this course is designed to help you plan, create and …publish a blog for a business. But that doesn't mean this course is only …for people wanting to start a new blog. If your business already has a blog, this …course will help you take a step back and create plans and strategies to build on …what's been started. We'll follow a game plan that has five …main stages. And at each stage, we'll define the …parameters about the end of the course will become the baseline elements for …your business blog. The first stage focuses on setting, goals …for the blog. These goals will be based on the goals …for the business as a whole. And are created to help focus the log and …ensure that all online and marketing assets are aiming towards the same target.…
In the second stage, we'll look at strategy. …We'll discuss the positioning of the blog in relation to other online and offline assets. …The management and decision making structure of the blog itself, and who has …publishing rights and final say. We'll also look at how the success of the …
- Why blog for business?
- Defining goals for your blog
- Deciding where to host a blog
- Picking a platform
- Creating a content strategy
- Designing the blog
- Scheduling posts
- Promoting posts on Facebook, Twitter, and other social networks