Every search contains a sequence of search queries. People tend to start with a general query and then get more and more specific until they arrive at their goal.
- [Instructor] All too often in SEO we fail…to consider the sequence of searches a user conducts…around the same topic,…people tend to start with a general query…and then move to more and more specific queries…until they arrive at their goal.…To put this in perspective let's say we're looking…for a hotel in New York City,…what could that sequence of events look like,…would it be a search for New York City hotels…and then we're done, that's it,…unlikely,…instead we might see something like this,…I start with a search of New York City hotels,…I review the listings and I realize…you know I'm actually staying near Manhattan…so I'll adjust my search to New York City hotels…near Manhattan,…and from here I might click in to maps…and I can review these listings on the left hand side…and as I start looking at some of these hotels…I may wonder to myself you know…which ones are the newest,…so I may adjust my search and look for…the newest New York City hotels near Manhattan…and I may start exploring various sites,…just Expedia and Hotels.com until I find…
- Evaluate the difference between Google and Bing search engines.
- Recognize the characteristics of three categories of search queries.
- Identify the purpose of clustering tools.
- Explain what kinds of content would improve a website’s snippet positioning.
- Define the function of a sitelink.
- Describe how to use operators to filter advanced search results.