Find out more about the wide reach of the Bing search network and its partnership with Yahoo and AOL, as well as the Microsoft content network.
- [Adriaan] Bing has a partnership…with other important search engines,…including Yahoo and AOL.…So when you're placing an ad on Bing Ads,…it'll automatically be placed on these other networks…at the same bit price.…If you've worked with Bing Ads for a while,…you'll notice that in order to improve quality…of the search traffic to advertisers,…it reduced the display of ads across the content network.…You will notice in regards to content ads,…that you will also have the option to opt out…of certain ads being displayed.…
This would typically be ads on syndicated partner sites…where users are not necessarily searching…but the ads are displayed alongside relevant content.…For example, ads that would appear next to e-mail content,…in the search bar, in directories,…or even on mobile devices…where the user did not physically search for something.…So, in essence, the primary focus of Bing Ads,…which is owned by Microsoft,…is to supply advertisers with high quality search traffic.…
And only then if you opt in for it,…will this functionality be extended…
- Identify the steps required to create a Bing account.
- Recognize the essentials of navigating the Bing interface.
- Explore the steps to setting up billing practices on Bing.
- Examine the basics of campaigns, ad groups, and importing campaigns on Bing.
- Recognize how to estimate traffic and set bids on Bing.
- Identify the fundamentals of effective ad writing on Bing.
- Examine the essential components of Bing Ads policies.
- Determine how to utilize dynamic text ads.
Skill Level Beginner
1. Bing Ads: A Prominent Network
2. Getting Started with Bing
3. Main Features
4. Remarketing with Bing Ads
5. Campaign Optimization
About campaign optimization3m 31s
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