Join Joseph Kerschbaum for an in-depth discussion in this video Tagging your URLs for Google Analytics, part of Bing Ads Essential Training (2014).
- Not only should you track your performance within Bing ads, but you should also be using analytics platform to gain additional insights. More than likely, if you're using Google AdWords, you're probably also using Google Analytics, which is a great place to start. Now, you just need to make sure that your Bing ads data is registering correctly with Google Analytics. For this purpose, you should use the new auto-tagging feature in Bing ads. Auto-tagging manually tags your ad destination URLs. This eliminates the potential errors that can happen as a result of manual tagging, and this saves you a ton of time.
So, let's go ahead and get this set up. First, click on the cock at the top, and click on accounts and billing. On this screen, under account, you'll see auto-tagging and right now, it's off. Go ahead and click the little pencil icon so we can edit. Scroll on down, and here you can see auto-tagging. Click add UTM tags to my destination URLs. They give you two options here. Replace all existing tags, or keep my existing tags, and add any that are missing. Go ahead and click keep my existing tags. The reason why I say this is because you might be using other third parties to track performance such as SalesForce, or something along those lines, so we don't want to replace those tags.
So, go ahead and use keep my existing tags, and add any that are missing. Next, make sure to click your payment setting, and hit save, and that's it, you're done. By the end of this section you should now have a conversion pixel on your site, so that way you can track conversions and revenue, and you're tagging all of your destination URLs. You should pretty much have all of your tracking batten down by now, and you're ready to go.
The course begins with an overview of Bing Ads and the search landscape, and then PPC expert Joseph Kerschbaum guides viewers through creating an account and placing ads with Bing Ads and across the Yahoo! Bing Network.
The course then explores best practices for organizing campaigns and ad groups and appropriately matching keywords. Joseph includes tutorials on setting bids and budgets, writing effective ads, and launching and testing variants. Plus, learn how to import AdWords campaigns, measure the performance of your ads, and address important Quality Score issues.
- Comparing Bing and Google
- Creating your account
- Setting up billing
- Choosing ad outlets
- Organizing campaigns and ad groups
- Creating new campaigns
- Setting up campaign budgets
- Setting keyword bids
- Writing effective text ads
- Importing campaigns from AdWords
- Tracking ad performance
- Understanding Quality Score
- Running reports