Targeting customers who are more likely to convert—and excluding those who are the least likely to do so—is part of conversion rate optimization. See how campaign exclusions can be used at the ad group or campaign level for better targeting and exclusion.
- [Instructor] Targeting customers…who are more likely to convert…and excluding those who are least likely to do so…is part of conversion rate optimization.…Here, in the Bing Ads interface,…I'd like to share with you…how campaign exclusions can be used at the ad group…or campaign level for better targeting and exclusion.…Let's start with exclusions at a campaign level,…so if you just scroll up and just click on Campaigns,…and once you've done that, head over to the Settings tab.…So, click on Settings…and now you need to select one of your campaigns.…
So I'll just select one of the campaigns I already created.…And this is going to produce a list of all the settings…for this particular campaign.…If you can scroll down to the location section,…and then click on Edit Location Targets,…now you'll see a map related…to the existing campaign settings on the right here,…if you just scroll down so that you can see the map.…And if you look towards the left,…the location details are all listed.…Now two location options will appear normally.…
- Creating your account
- Navigating the Bing interface
- Setting up billing
- Estimating traffic and setting bids
- Writing effective ads
- Using dynamic text ads
- Setting up campaign exclusions
- Using automated rules
- Setting up Universal Event Tracking
- Creating a remarketing list in Bing Ads
- Measuring performance with Bing Ads reports
Skill Level Beginner
1. Bing Ads: A Prominent Network
2. Getting Started with Bing
3. Main Features
4. Remarketing with Bing Ads
5. Campaign Optimization
About campaign optimization3m 31s
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