RankBrain's grouping of searches requires a tremendous level of understanding. Google’s machine learning system has to evaluate the relationship of various terms and then interpret what your goal is in conducting a particular search.
- [Instructor] So, we touched earlier…on the idea of RankBrain grouping search queries together…based on how likely they are to match up…to the same piece of content.…This grouping requires a tremendous level of understanding.…Google's machine learning system…has to evaluate the relationship of various terms,…and then interpret what your goal is…when you're conducting a certain search.…To see this in action, I've gone ahead…and pulled up Google's search page.…Now, I saw an incredible example of this algorithm at work…by Dr. Pete Meyers at MozCon,…as he did a search for New Jersey DMV.…
So let's do that same search.…Do you find anything interesting about these results?…So, New Jersey doesn't call it the DMV,…like most other states.…In New Jersey, it's the MVC, the Motor Vehicle Commission.…But yet, Google understands…that this is exactly what you wanted to see,…despite the fact that you asked…for the New Jersey DMV.…And we can see this happening in other searches.…Take, for example, a search for SNL.…
You'll notice that Google returns and bolds…
- Evaluate the difference between Google and Bing search engines.
- Recognize the characteristics of three categories of search queries.
- Identify the purpose of clustering tools.
- Explain what kinds of content would improve a website’s snippet positioning.
- Define the function of a sitelink.
- Describe how to use operators to filter advanced search results.