Learn how to obtain reports from Bing Ads; these reports can reveal many insights about your advertiser account and campaign performance.
- [Narrator] Bing Ads Reports is a highly customizable…feature where you can set up various reports types…according to your business needs,…and to help you measure your campaign performance.…The data that you could obtain from reports should be…used as insights to optimize campaigns,…or even to set up new experiments.…It is also great to track your online advertising budget,…so your finance team will certainly…enjoy using this feature.…Reports can also drill down into keyword and ad performance.…
So, I'm in the Bing Ads interface now,…and here you can see if I scroll up and click on Reports,…now if you look towards the left,…we've got some expandable areas.…Notice if we head over to the Standard area of the report,…if it's not expanded, it would appear like this.…And the moment you click on it, you can expand it.…The same would happen for the sub areas…within Standard reports.…Now if we expand each area, it will show you…the various predefined report areas within each category.…
So, I could head into each one of these areas,…
- Identify the steps required to create a Bing account.
- Recognize the essentials of navigating the Bing interface.
- Explore the steps to setting up billing practices on Bing.
- Examine the basics of campaigns, ad groups, and importing campaigns on Bing.
- Recognize how to estimate traffic and set bids on Bing.
- Identify the fundamentals of effective ad writing on Bing.
- Examine the essential components of Bing Ads policies.
- Determine how to utilize dynamic text ads.
Skill Level Beginner
1. Bing Ads: A Prominent Network
2. Getting Started with Bing
3. Main Features
4. Remarketing with Bing Ads
5. Campaign Optimization
About campaign optimization3m 31s
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