Learn more about choosing the right keywords for your campaign, and how to tap into the data held by Bing Ads.
- [Instructor] In a data-driven marketing environment,…a campaign specialist should leverage keyword data.…Keywords are those single words or a phrase,…that a customer type into Bing,…that will trigger our ads to display.…Now choosing the right keywords…that reflect your customer intent,…can lead to good conversions and campaign success,…but choosing inappropriate keywords can quickly…deplete your budget without success.…By definition, Bing considers a single keyword,…several words, or a phrase to be a keyword.…
However, you'll be able to change that…by adjusting the match types for each of your keywords.…At this point, it is worth noting that negative keywords…can be used to define exceptions when you do not want…your ad to be triggered.…An example would be if you sell luxury travel packages,…and you specified luxury travel as your keyword.…You can then easily prevent your ad from being displayed…to users who search for luxury real estate,…simply by adding real estate as a negative keyword.…
Bing actually considers the information in your landing page…
- Creating your account
- Navigating the Bing interface
- Setting up billing
- Estimating traffic and setting bids
- Writing effective ads
- Using dynamic text ads
- Setting up campaign exclusions
- Using automated rules
- Setting up Universal Event Tracking
- Creating a remarketing list in Bing Ads
- Measuring performance with Bing Ads reports
Skill Level Beginner
1. Bing Ads: A Prominent Network
2. Getting Started with Bing
3. Main Features
4. Remarketing with Bing Ads
5. Campaign Optimization
About campaign optimization3m 31s
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