There are five match options you can use depending on your goals—broad, broad match modifier, phrase, exact, and content. Learn how to use each of these match options effectively.
- [Narrator] There can be many different user…intentions around a particular keyword.…Once you understand the intent of your users,…and you know which keywords convert,…keyword match options or campaign exclusions can be used.…If brand awareness is the purpose of the campaign,…you would opt for certain settings…that will allow exposure to a wider audience.…But if the campaign purpose is sales conversions,…then you would opt for settings that will limit…your exposure to a set of circumstances…aimed at achieving your goal.…
There are five match options that…we will use depending on our goals.…These are called broad match, or broad match modifier,…or phrase, or we've got exact,…and then we've got content match.…Let's explore them.…A broad match will trigger the display of your ad if any…keyword, or any word in your keyword, appears in the search.…And this will be regardless of the order…in which the words have been entered by the user.…
So if your broad match keyword is flights,…then searches like trips to Dallas,…
- Identify the steps required to create a Bing account.
- Recognize the essentials of navigating the Bing interface.
- Explore the steps to setting up billing practices on Bing.
- Examine the basics of campaigns, ad groups, and importing campaigns on Bing.
- Recognize how to estimate traffic and set bids on Bing.
- Identify the fundamentals of effective ad writing on Bing.
- Examine the essential components of Bing Ads policies.
- Determine how to utilize dynamic text ads.
Skill Level Beginner
1. Bing Ads: A Prominent Network
2. Getting Started with Bing
3. Main Features
4. Remarketing with Bing Ads
5. Campaign Optimization
About campaign optimization3m 31s
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