As you build your keyword research charts or tables, it's important to add labels to identify the intent of a user who uses specific keywords. We can use this technique to manage intent-based keyword research.
- [Narrator] As you build you keyword research charts…or tables, I recommend adding labels to identify the intent…of a user who uses specific keywords.…This level of detail in your planning will greatly improve…your understanding of what content to focus on,…what improvements are necessary to that content…and its associated landing page and what areas…present a realistic opportunity for success.…I approach this by labeling the categories…and characteristics by their first letter.…
So for a directed informational query,…I'd mark an I for information query comma d…for the directed characteristic.…For a navigational transaction query,…I would label N for navigational comma t…for transactional, I think you get the idea.…You can then build a simple spread sheet that looks…something like this.…You list the keywords you're targeting,…the volume of that search, your intent labels,…what content you have available, and then…assign a monetary value.…
Now when we look to evaluate the monetary value,…it's often easiest when dealing with transactional…
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