Google's featured snippet aims to answer a particular question from within the search results page. Most often they appear at the top of the organic search results, in what we refer to as position zero.
- [Instructor] It's likely you've encountered…plenty of featured snippets while using Google.…They're showing up on more and more searches…and there's no indication that Google has any plans…to do away with them.…Most often they appear at the top…of the organic search results…in what we refer to as position zero.…The snippet aims to answer a particular question…from within the search results page.…You can see an example here on my screen.…The block includes a summary of the answer,…which is extracted from a webpage,…and we see the link to the page…along with the title of that page.…
Currently it looks like Google will pull answers…from any results on the first page or within the top ten.…You don't have to be in position number one…to receive a featured snippet.…In this example, the snippet comes…from searchenginewatch.com and if we scroll down…we can see that this content is actually in the fifth…organic position but it's jumped to the top…here in the featured snippet.…Featured snippets provide a unique opportunity.…
- Evaluate the difference between Google and Bing search engines.
- Recognize the characteristics of three categories of search queries.
- Identify the purpose of clustering tools.
- Explain what kinds of content would improve a website’s snippet positioning.
- Define the function of a sitelink.
- Describe how to use operators to filter advanced search results.