Featured snippets change the way they display their content depending on the search query. The information can appear as a paragraph, a list, or a table.
- [Brad] Featured Snippets change the way…they display their content depending on the search query.…The information can appear…as a paragraph, a list, or a table.…Here, I'm going to do a search…for how many innings are in a baseball game.…And here we have an example of a paragraph.…Next, let's do a search for how to tie a tie.…In this example, we can see a list format…and these lists can be ordered or unordered.…
In this example, we can also see…that Google has pulled an image from the page.…If I do a search for a list of colors in French,…we can see an unordered list.…I can try a search for macbook models…and we get a good example of how a table might appear.…Now, Google doesn't always get it right.…They may drop table headers,…turn paragraphs into lists, and so on,…and we'll see how we can use this to our advantage later.…But Google is working to improve these snippets,…so the examples I showed you…may even be different when you search for them.…
- Evaluate the difference between Google and Bing search engines.
- Recognize the characteristics of three categories of search queries.
- Identify the purpose of clustering tools.
- Explain what kinds of content would improve a website’s snippet positioning.
- Define the function of a sitelink.
- Describe how to use operators to filter advanced search results.