Get ad writing tips for Bing, and learn how to craft effective ads for search and display advertising.
- Copywriting for search ads is perhaps…the most competitive and dynamic of all types.…The unique value proposition your ads represent…in relation to that of the competition…can change overnight, so you have to be ready to respond…with appropriate changes whenever it's required.…The general principle of advertising platforms…is that they tend to suggest…that you set up the campaign with many ad variations,…so that the platform can then rotate and test your ads…to find the best performer.…However, this does not mean that…you should set and forget the campaign.…
You still need to watch the competition's response,…and then you need to adapt your copywriting…to maintain a unique value proposition.…Especially if your ad is not written for a well-known brand.…So, if I can share with you one good copywriting tip,…that works well in my office,…we screen shot top five ads from the competition…and then, in the middle of all of them,…we write our own ad, and then ask somebody else,…"Which one of these ads do you think…will stand out the best?"…
- Creating your account
- Navigating the Bing interface
- Setting up billing
- Estimating traffic and setting bids
- Writing effective ads
- Using dynamic text ads
- Setting up campaign exclusions
- Using automated rules
- Setting up Universal Event Tracking
- Creating a remarketing list in Bing Ads
- Measuring performance with Bing Ads reports
Skill Level Beginner
1. Bing Ads: A Prominent Network
2. Getting Started with Bing
3. Main Features
4. Remarketing with Bing Ads
5. Campaign Optimization
About campaign optimization3m 31s
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