Advanced searches can be conducted on Google through the use of search operators. An even more advanced technique is to combine the search operators with one another.
- [Brad] To get even more information…out of a Google search, it helps to start…combining search operators.…Almost every search operator can be combined…with another search operator to really help…refine the results.…Let's walk through a couple of examples to help…put this into perspective.…So let's say we want to identify if our site has any issues…with what's appearing in the index.…I can do site, colon, google.com,…and then do minus inurl, www.…And what this is going to do is bring back any results…that come up with a subdomain.…
Here I can see G Suite, Made by, Domains.…In many cases, a lot of sites have a staging site…or a CDN or some pieces of content that are used…for marketing landing pages that shouldn't be indexing,…but do and are wasting significant crawl resources.…This is a great way to quickly search…to see if anything that shouldn't be showing up…outside of your dub-dub-dub is.…You can also identify powerful pages.…Here I can do site, google.com and then intitle,…let's say the keyword structured data.…
- Evaluate the difference between Google and Bing search engines.
- Recognize the characteristics of three categories of search queries.
- Identify the purpose of clustering tools.
- Explain what kinds of content would improve a website’s snippet positioning.
- Define the function of a sitelink.
- Describe how to use operators to filter advanced search results.