- Creating your account
- Navigating the Bing interface
- Setting up billing
- Estimating traffic and setting bids
- Writing effective ads
- Using dynamic text ads
- Setting up campaign exclusions
- Using automated rules
- Setting up Universal Event Tracking
- Creating a remarketing list in Bing Ads
- Measuring performance with Bing Ads reports
Skill Level Beginner
- [Adriaan] Bing Ads is an essential component of the online marketing mix. My name is Adriaan Brits. I'm a marketing campaign specialist helping companies all over the world. In this comprehensive course, I want to share with you how you can leverage all the features available from Bing Ads. We will start with basic concepts and progress towards a deeper working knowledge of the systems available from Bing. You will experience how easy it is to use the interface and see what what your ad distribution options are.
And how you can comply with basic policies. Once you've mastered the main features, we will learn about campaign optimization and how to use intelligent data solutions from Bing. You will also learn how to use the Bing Ads editor. On completion of the course, you will be well on your way to develop the confidence and the skills needed to run great marketing campaigns with one of the world's leading ad networks.
1. Bing Ads: A Prominent Network
2. Getting Started with Bing
3. Main Features
4. Remarketing with Bing Ads
5. Campaign Optimization
About campaign optimization3m 31s
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