Learn the importance of establishing a clear and thoughtfully crafted personal brand message that extends beyond your visual identity to your social persona.
- [Instructor] Your portfolio is a story.…It's the culmination of your experience, your work,…and your growth as a designer.…The delivery of your portfolio message…should mirror the arc of a compelling story.…It reveals where you've been, who you are,…your skills, and your craft.…What story do you want to tell?…Or worse, what story are you telling?…Begin to audit all of the assets…that are communicating who you are.…Now that you've collected all of your work,…it's time to set the current state.…Catalog all of the visible assets…that represent you in some way.…
Not just your work, but your website,…your resume, any leave behinds,…mailings, Instagram persona, Twitter handles,…LinkedIn profile, all or part of your story.…What story are you telling?…What are you working on now?…What work reveals your growth as a designer?…Be cautious presenting work projects,…styles, or skills that may no longer be relevant.…Other techniques, software, digital platforms…that are no longer relevant may send the wrong message…unless the project is instantly recognizable,…
Released
1/29/2018- Establishing your narrative
- Revealing your process
- Curating your work
- Presenting diverse media
- Showcasing collaborative projects
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Video: Establishing your portfolio narrative