Learn the importance of presenting projects where brand messaging is extended through diverse media platforms.
- [Instructor] Today's graphic designers are working…on more complex project scenarios than ever before.…Sure, projects with diverse outcomes are nothing new,…but the diversity of media nowadays is constantly changing,…and the manner in which media is consumed…is such the designer must have an insatiable care…for how a visual system must work across platforms.…Just as it's important for a portfolio…to show media diversity,…it's equally as important for individual projects…to provide a thoughtful look into…how you envision a visual solution working across media.…
Previously we discussed how all of the projects…in your portfolio should be curated…to represent media across different platforms.…As you curate your work,…you want to identify which pieces show single media outcomes.…Consider how you might diversify a project…by extending its outcome through more media.…If print, can you add a digital component?…If digital, can you add a printed component?…Or can you extend the work to a built environment…or environmental graphic solution?…
Released
1/29/2018- Establishing your narrative
- Revealing your process
- Curating your work
- Presenting diverse media
- Showcasing collaborative projects
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Video: Diversifying your projects