Join Brad Batesole for an in-depth discussion in this video A look at research tools, part of Marketing Foundations: Growth Hacking.
- Your success hinges on knowing your audience.…Building meaningful experiences…and identifying opportunities…requires an intricate knowledge of who they are,…their behaviors, interests,…and where they spend their time online.…Fortunately, there's several tools available…to help you on this journey.…Now, I won't go into too much depth…on how to use each tool.…You can explore them as you see fit,…but I will focus on what the tool can provide,…and a few ways you can use it.…The first tool I want to look at…is here at quantcast.com…Now you'll need to install the Quantcast Tags to your site…but, once you do, you'll be able to unlock…some unique demographic metrics.…
These demographic metrics will help you understand…your existing customer base…and the traffic that's already visiting your site.…To show you what type of data you can see,…let's look at goodreads.com…So here we can explore the amount of visits…that this site is getting, and that's great,…but you'll see that in Google Analytics,…but, as I scroll down, we can start to see…
Author
Released
2/27/2015The course concludes with growth-hacking case studies, highlighting the growth-hacking techniques that helped propel such companies as Airbnb, Uber, and Tinder to explosive growth.
- Determine the elements of great growth hacking.
- Recognize the vital characteristics of your product.
- Examine the fundamentals of integrating remarketing.
- Explore the ways to leverage your customers.
- Define A/D testing.
- Discover ways to uncover opportunities for growth hacking.
- Recognize ways to take a less direct approach to generate an audience for your company or product.
- Identify how to design an incentive strategy.
Skill Level Beginner
Duration
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Introduction
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Welcome56s
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1. Fundamentals of Growth Hacking
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What is growth hacking?3m 19s
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Understanding the funnel2m 16s
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2. Developing a Plan for Growth
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Understanding your customer2m 55s
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Understanding your product3m 12s
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3. Preparing for Growth
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Integrate remarketing1m 35s
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Evaluate your fit2m 18s
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Leverage your customers2m 52s
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Retain your existing users3m 18s
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4. Planning Clear Tests
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What is A/B testing?2m 42s
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Data-driven growth hacks3m 49s
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5. Choosing Your Growth Hack
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Finding your opportunity3m 47s
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Staying focused1m 39s
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Researching your competition4m 23s
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6. Generate Your Audience
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Identify core influencers2m 25s
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Unlock virality2m 56s
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A look at research tools4m 17s
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7. Incentivize Your Users
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Exclusivity as an incentive2m 56s
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Social-currency incentives1m 18s
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8. Generating Growth Moments
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Creating partnerships2m 16s
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API integrations1m 55s
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9. Case Studies
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Conclusion
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Wrapping up1m 47s
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Video: A look at research tools