A look at research tools

- Your success hinges on knowing your audience.…Building meaningful experiences…and identifying opportunities…requires an intricate knowledge of who they are,…their behaviors, interests,…and where they spend their time online.…Fortunately, there's several tools available…to help you on this journey.…Now, I won't go into too much depth…on how to use each tool.…You can explore them as you see fit,…but I will focus on what the tool can provide,…and a few ways you can use it.…The first tool I want to look at…is here at quantcast.com…Now you'll need to install the Quantcast Tags to your site…but, once you do, you'll be able to unlock…some unique demographic metrics.…

These demographic metrics will help you understand…your existing customer base…and the traffic that's already visiting your site.…To show you what type of data you can see,…let's look at goodreads.com…So here we can explore the amount of visits…that this site is getting, and that's great,…but you'll see that in Google Analytics,…but, as I scroll down, we can start to see…