In this Adobe Social tutorial, Michelle Hernandez explains why certain private data is blurred out in this course. Even though you may not be able to see the personal information being presented, you should have no difficulty understanding how the different features function.
- Before we start walking through Adobe Social, please be aware that we'll be using lynda.com's Adobe Social account. Because of this, you'll notice that throughout the course certain things may be blurred out in order to protect our private data and other personal information. Even though you may not be able to see things like specific numbers, you'll still have a clear understanding of how to use the different features in the tool. We'll also be jumping back and forth between Adobe Social and Adobe Analytics. And for more information on the Adobe Social and Analytics integration, take a look at the next video in this chapter.
Author
Michelle Hernandez
Released
12/10/2015This course will familiarize new users with the Adobe Social platform. Social media marketing expert Michelle Hernandez shows how to publish content, set up reports and publishing workflows, add campaigns, create tags, and track competitors. Plus, learn how to set up social listening rules to monitor conversations across the social web. You can also see how your campaigns are performing with Adobe Social's impressive analytics tools. Want to keep your online communities on track? Watch the chapters on unified moderation, which allows you to moderate comments across multiple platforms and implement auto-deletion and escalation rules. By the end of the course, you should be able to more effectively manage your brand, engage your audience, and measure ROI from all your social media marketing efforts.
- Adding users and groups to Adobe Social
- Setting up report suites and publishing workflows
- Adding social properties, campaigns, and tags
- Tracking competitor Facebook pages
- Setting up Facebook audiences and Google Circles
- Scheduling and publishing content
- Creating custom analytics reports
- Setting up social listening rules to monitor social buzz
- Using moderation feeds
- Using dashboards
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 29s
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1. Getting Started with Adobe Social
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Logging in to Adobe Social1m 13s
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Adding social properties4m 51s
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Adding campaigns3m 8s
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Creating page groups2m 3s
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Managing Google Circles2m 19s
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Adding link shorteners1m 57s
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Tracking competitor pages1m 39s
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SAINT classifications1m 2s
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2. Publishing Social Media Content
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3. Viewing Social Analytics
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Creating custom reports3m 57s
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4. Using Unified Moderation
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Using moderation feeds2m 8s
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Creating moderation rules4m 28s
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5. Viewing Dashboards
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Using dashboards1m 34s
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Conclusion
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Next steps1m 5s
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