The marketing overview dashboard offers a variety of reports as well as a holistic view of all your company’s social media efforts. In this Adobe Social training video, Michelle Hernandez details how this dashboard is vital for managing how social media campaigns are impacting your business.
- If you want to see a complete overview…of all of your social media efforts…in Adobe Social,…take a look at the Marketing Overview dashboard.…Let's say you're the social media manager for your company.…It's probably a good idea to have this dashboard…set to your homepage.…Now let's walk though all of the different reports…included in this dashboard view.…The first thing you'll see is a social buzz report.…Basically what this is, is a complete overview…of all of the social listening rules that you have set up…and all of the mentions associated with that rule.…
You can see a line chart that displays…your most popular listening rules…and their corresponding number of mentions.…You can click into any chart by clicking the title…right here,…or you can look up specific data for a certain day…by clicking on the graph itself.…If you scroll down you'll also see post performance.…Under post performance, it'll show you…your most engaging post across all of your…different social platforms.…If you wanted to click into a specific post,…
Author
Michelle Hernandez
Released
12/10/2015This course will familiarize new users with the Adobe Social platform. Social media marketing expert Michelle Hernandez shows how to publish content, set up reports and publishing workflows, add campaigns, create tags, and track competitors. Plus, learn how to set up social listening rules to monitor conversations across the social web. You can also see how your campaigns are performing with Adobe Social's impressive analytics tools. Want to keep your online communities on track? Watch the chapters on unified moderation, which allows you to moderate comments across multiple platforms and implement auto-deletion and escalation rules. By the end of the course, you should be able to more effectively manage your brand, engage your audience, and measure ROI from all your social media marketing efforts.
- Explain how to add users and groups to Adobe Social.
- Describe how to add social properties to Adobe Social.
- Summarize how to set up social listening rules.
- Recall how to track your competitor’s pages.
- Describe how to use the content calendar.
- Cite the tools you can use in Adobe Social to track your success.
- Differentiate between the two types of moderation rules in Adobe Social.
- Describe the various dashboards in Adobe Social.
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 29s
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1. Getting Started with Adobe Social
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Logging in to Adobe Social1m 13s
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Adding social properties4m 51s
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Adding campaigns3m 8s
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Creating page groups2m 3s
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Managing Google Circles2m 19s
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Adding link shorteners1m 57s
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Tracking competitor pages1m 39s
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SAINT classifications1m 2s
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2. Publishing Social Media Content
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3. Viewing Social Analytics
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Creating custom reports3m 57s
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4. Using Unified Moderation
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Using moderation feeds2m 8s
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Creating moderation rules4m 28s
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5. Viewing Dashboards
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Using dashboards1m 34s
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Conclusion
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Next steps1m 5s
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Video: Viewing the marketing overview dashboard