Adobe Social offers two different types of dashboards: marketing overview and moderation overview. In this tutorial, you will learn the differences between the two dashboard views, and drill into the specifics of each type of reporting they offer to better understand social activity performance.
- There are two dashboard views available in Adobe Social.…One is the Marketing Overview…and the other is the Moderation Overview.…The Marketing Overview dashboard gives you a complete view…of all of your social media initiatives.…It goes into detail about social buzz, post performance,…engagement and it also shows you…how your social campaigns are performing.…You can see details like referring domains…and mentions by geography.…And you can take a look…at the health of your Facebook pages.…
The Moderation dashboard gives you an overview…of your team's moderation efforts…which involves responding to users on social.…You can see the number of issues…that have been escalated, claimed or resolved.…You can see who's been assigned issues…and the average time to resolution.…You can get an overview…of who's been assigned certain issues,…how quickly they claimed it and resolved it.…You can also see issues by hour.…You can select one of these dashboards…as your homepage so when you log into Adobe Social…this is the first thing that you see.…
Author
Michelle Hernandez
Released
12/10/2015This course will familiarize new users with the Adobe Social platform. Social media marketing expert Michelle Hernandez shows how to publish content, set up reports and publishing workflows, add campaigns, create tags, and track competitors. Plus, learn how to set up social listening rules to monitor conversations across the social web. You can also see how your campaigns are performing with Adobe Social's impressive analytics tools. Want to keep your online communities on track? Watch the chapters on unified moderation, which allows you to moderate comments across multiple platforms and implement auto-deletion and escalation rules. By the end of the course, you should be able to more effectively manage your brand, engage your audience, and measure ROI from all your social media marketing efforts.
- Explain how to add users and groups to Adobe Social.
- Describe how to add social properties to Adobe Social.
- Summarize how to set up social listening rules.
- Recall how to track your competitor’s pages.
- Describe how to use the content calendar.
- Cite the tools you can use in Adobe Social to track your success.
- Differentiate between the two types of moderation rules in Adobe Social.
- Describe the various dashboards in Adobe Social.
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 29s
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1. Getting Started with Adobe Social
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Logging in to Adobe Social1m 13s
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Adding social properties4m 51s
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Adding campaigns3m 8s
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Creating page groups2m 3s
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Managing Google Circles2m 19s
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Adding link shorteners1m 57s
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Tracking competitor pages1m 39s
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SAINT classifications1m 2s
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2. Publishing Social Media Content
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3. Viewing Social Analytics
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Creating custom reports3m 57s
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4. Using Unified Moderation
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Using moderation feeds2m 8s
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Creating moderation rules4m 28s
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5. Viewing Dashboards
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Using dashboards1m 34s
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Conclusion
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Next steps1m 5s
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Video: Using dashboards