Join Brad Batesole for an in-depth discussion in this video Understanding the funnel, part of Marketing Foundations: Growth Hacking.
- Conversion funnels help us see the sales process,…or the specific route a user takes to arrive at a sale.…They're a visual representation of each step of the process.…They can be fairly generic, referencing sales in general,…or specific to an experience.…Before we talk further on the fundamentals…of growth hacking, let's get on the same page…about what a sales funnel is, and how we'll use it.…An example of a broad sales funnel…might look something like this.…People enter at the top of the funnel…and, if we do our job well, work their way to the bottom.…It's wide at the top because that's where…most of our users are in the process,…they've become aware of our product,…and it's narrow at the bottom,…where the actual sale takes place,…because we lose people at all the steps in between.…
We'll indicate those losses with arrows leaving the funnel.…A funnel for a shopping cart might be a lot more specific.…We'll start with product page at the top,…payment form in the middle, and completion at the last step.…There we can track how many visitors saw our product page…
The course concludes with growth-hacking case studies, highlighting the growth-hacking techniques that helped propel such companies as Airbnb, Uber, and Tinder to explosive growth.
- Determine the elements of great growth hacking.
- Recognize the vital characteristics of your product.
- Examine the fundamentals of integrating remarketing.
- Explore the ways to leverage your customers.
- Define A/D testing.
- Discover ways to uncover opportunities for growth hacking.
- Recognize ways to take a less direct approach to generate an audience for your company or product.
- Identify how to design an incentive strategy.
Skill Level Beginner
1. Fundamentals of Growth Hacking
2. Developing a Plan for Growth
3. Preparing for Growth
4. Planning Clear Tests
5. Choosing Your Growth Hack
6. Generate Your Audience
7. Incentivize Your Users
8. Generating Growth Moments
9. Case Studies
Wrapping up1m 47s
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