Join Brad Batesole for an in-depth discussion in this video Uber, part of Marketing Foundations: Growth Hacking.
- Uber has disrupted what has been called…the taxi cab monopoly.…There wasn't a lot of innovation…in the taxi cab industry over the last 10 years.…Dirty cabs, bad customer service,…and a need to make phone calls to dispatchers…just to secure a ride weren't all that great.…They solved these problems…by building an application to book a ride,…see the rating of your driver along with the type of car,…and simplified pricing and payment options…by making tipping and cash out of the picture.…They thought big.…It was more than just adding credit card readers to cabs,…it was departing from the existing…business model altogether.…
They received their start in 2009 running luxury trips only,…and since then they've scaled to be…a four billion dollar business operating worldwide.…Uber's growth hack?…Intense word of mouth and referral marketing.…Drivers were paid by the trip,…and as independent contractors,…they were motivated to recruit riders.…Riders were impressed by the experience…and if prompted to share for a free ride, would do so.…
The course concludes with growth-hacking case studies, highlighting the growth-hacking techniques that helped propel such companies as Airbnb, Uber, and Tinder to explosive growth.
- Determine the elements of great growth hacking.
- Recognize the vital characteristics of your product.
- Examine the fundamentals of integrating remarketing.
- Explore the ways to leverage your customers.
- Define A/D testing.
- Discover ways to uncover opportunities for growth hacking.
- Recognize ways to take a less direct approach to generate an audience for your company or product.
- Identify how to design an incentive strategy.
Skill Level Beginner
1. Fundamentals of Growth Hacking
2. Developing a Plan for Growth
3. Preparing for Growth
4. Planning Clear Tests
5. Choosing Your Growth Hack
6. Generate Your Audience
7. Incentivize Your Users
8. Generating Growth Moments
9. Case Studies
Wrapping up1m 47s
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