Join Brad Batesole for an in-depth discussion in this video Taking a less-direct approach, part of Marketing Foundations: Growth Hacking.
- Much of your growth hacking is likely…centered around a direct approach,…building attention on your product and activating customers.…But for some businesses, the direct approach…might not produce the ideal outcome.…This might be because the market isn't primed.…They're not aware that there's a need for your offering.…It might also be because you don't have…the credibility or the authenticity…to win the trust of the group you're targeting.…If that's the case, you might need to turn your attention…to building in to some nondirect approaches.…These are efforts that work to drive…awareness to the problem you're solving, or generate…validation from third parties on you or your brand.…
The best products solve an actual problem,…but that doesn't mean consumers know the problem exists.…You might need to build awareness around that problem.…But keep in mind that consumers are often skeptical…when education efforts stem from a company…that sells a solution, so you may need to take…an approach that removes your name from the story.…
The course concludes with growth-hacking case studies, highlighting the growth-hacking techniques that helped propel such companies as Airbnb, Uber, and Tinder to explosive growth.
- Determine the elements of great growth hacking.
- Recognize the vital characteristics of your product.
- Examine the fundamentals of integrating remarketing.
- Explore the ways to leverage your customers.
- Define A/D testing.
- Discover ways to uncover opportunities for growth hacking.
- Recognize ways to take a less direct approach to generate an audience for your company or product.
- Identify how to design an incentive strategy.
Skill Level Beginner
1. Fundamentals of Growth Hacking
2. Developing a Plan for Growth
3. Preparing for Growth
4. Planning Clear Tests
5. Choosing Your Growth Hack
6. Generate Your Audience
7. Incentivize Your Users
8. Generating Growth Moments
9. Case Studies
Wrapping up1m 47s
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