Join Brad Batesole for an in-depth discussion in this video Staying focused, part of Marketing Foundations: Growth Hacking.
- Focus is an important discipline when it comes to growth hacking. It's all too easy to feel the overwhelming pressure of a dozen ideas and lose track of priorities. As you approach each opportunity, your prioritization step should include understanding the amount of resources required to accomplish the task. It's often easier to accomplish the first 90% of a growth hack versus the last 10%. But that last 10% of your effort is where most of the Value is. By focusing on the right Factors, you'll have a much higher likelihood of achieving High Growth.
These factors might be Individual optimizations to the product, the Methodology for handling your data, or even Clear marketing objectives. When planning, approaching multiple fronts at once often sounds like a good idea. Traditional marketers might buy advertisements on social media, build content on the blog, and test pricing options all simultaneously. Now, I'm not saying that doesn't work. But it's not going to drive the same level of growth that intense focus provides. And, at this point, I'm probably sounding a bit like a broken record.
But it's true. Growth hacking isn't traditional marketing. The idea of hyper-focusing can be met with skepticism. But as we've seen, it's not just trying one idea and letting sit on auto-pilot. It's quite the opposite. Hyper-focusing is about Putting the idea into play, Obsessing over the metrics, and Constantly testing and refining until you've Accomplished the goal for that growth hack. Each step of the effort requires a unique level of focus. You want to find a way to turn off that nagging desire to do it all at once, especially if you're in start-up mode with little to no resources.
The course concludes with growth-hacking case studies, highlighting the growth-hacking techniques that helped propel such companies as Airbnb, Uber, and Tinder to explosive growth.
- What is growth hacking?
- Understanding the funnel
- Setting up tracking and analytics
- Leveraging customers and existing users
- Testing ideas
- Generating an audience
- Creating an incentive strategy
- Real-world examples of successful growth hacking