Join Brad Batesole for an in-depth discussion in this video Staying focused, part of Marketing Foundations: Growth Hacking.
- Focus is an important discipline…when it comes to growth hacking.…It's all too easy to feel the overwhelming pressure…of a dozen ideas and lose track of priorities.…As you approach each opportunity,…your prioritization step should include…understanding the amount of resources required…to accomplish the task.…It's often easier to accomplish the first 90%…of a growth hack versus the last 10%.…But that last 10% of your effort is…where most of the Value is.…By focusing on the right Factors, you'll have…a much higher likelihood of achieving High Growth.…
These factors might be…Individual optimizations to the product,…the Methodology for handling your data,…or even Clear marketing objectives.…When planning, approaching multiple fronts at once…often sounds like a good idea.…Traditional marketers might buy…advertisements on social media,…build content on the blog,…and test pricing options all simultaneously.…Now, I'm not saying that doesn't work.…But it's not going to drive the same level…of growth that intense focus provides.…
The course concludes with growth-hacking case studies, highlighting the growth-hacking techniques that helped propel such companies as Airbnb, Uber, and Tinder to explosive growth.
- Determine the elements of great growth hacking.
- Recognize the vital characteristics of your product.
- Examine the fundamentals of integrating remarketing.
- Explore the ways to leverage your customers.
- Define A/D testing.
- Discover ways to uncover opportunities for growth hacking.
- Recognize ways to take a less direct approach to generate an audience for your company or product.
- Identify how to design an incentive strategy.
Skill Level Beginner
1. Fundamentals of Growth Hacking
2. Developing a Plan for Growth
3. Preparing for Growth
4. Planning Clear Tests
5. Choosing Your Growth Hack
6. Generate Your Audience
7. Incentivize Your Users
8. Generating Growth Moments
9. Case Studies
Wrapping up1m 47s
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