Join Brad Batesole for an in-depth discussion in this video Square, part of Marketing Foundations: Growth Hacking.
- Square was founded in 2009 as a way…to disrupt the credit card payment industry.…At the time, credit card processing was expensive.…It required cumbersome hardware,…and the monthly fees and high minimums…meant that small businesses struggled to make it work.…But since their launch, Square has skyrocketed…to a valuation of at least three billion dollars.…And this wasn't luck.…They leveraged growth hacking…and a strong attention to their product.…Now it all started when Jim McKelvey,…the co-founder of Square, was in an art fair,…and he couldn't sell a piece of his art…because he couldn't accept credit cards.…
He then realized he wasn't alone.…Small businesses nationwide were stuck…accepting cash or a check, leaving their competitors…to scoop up the plastic-carrying customer.…As it turns out though, his idea violated…the major credit card companies' rules.…At the time, they didn't allow payment aggregators,…which basically meant that people…couldn't process credit cards…without having their own formal merchant accounts.…
The course concludes with growth-hacking case studies, highlighting the growth-hacking techniques that helped propel such companies as Airbnb, Uber, and Tinder to explosive growth.
- Determine the elements of great growth hacking.
- Recognize the vital characteristics of your product.
- Examine the fundamentals of integrating remarketing.
- Explore the ways to leverage your customers.
- Define A/D testing.
- Discover ways to uncover opportunities for growth hacking.
- Recognize ways to take a less direct approach to generate an audience for your company or product.
- Identify how to design an incentive strategy.
Skill Level Beginner
1. Fundamentals of Growth Hacking
2. Developing a Plan for Growth
3. Preparing for Growth
4. Planning Clear Tests
5. Choosing Your Growth Hack
6. Generate Your Audience
7. Incentivize Your Users
8. Generating Growth Moments
9. Case Studies
Wrapping up1m 47s
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