Join Brad Batesole for an in-depth discussion in this video Social-currency incentives, part of Marketing Foundations: Growth Hacking.
- Having your content shared on Twitter…and Facebook has become so valuable to brands…that a social post is now a currency in itself.…One company, paywithatweet.com has built…an entire business model around this concept.…Instead of giving something away for free,…you'll sell it in exchange for a social post.…And this can create a chain reaction…and generate a lot of buzz.…Let's say, for example, that you've created…a white paper or eBook that's valuable to your audience.…Traditionally, you'd trade that for an e-mail address,…so you could follow-up…with more aggressive conversion tactics.…
But with a social currency approach,…you can leverage users to drive more awareness to the offer.…And because people tend to connect on Twitter…and Facebook with people in similar industries,…the audience is often highly targeted.…It works much like a shopping cart.…A User selects what they want…and is then prompted to share on a particular network.…The Application connects and looks to see…if they made the post with the correct content…
The course concludes with growth-hacking case studies, highlighting the growth-hacking techniques that helped propel such companies as Airbnb, Uber, and Tinder to explosive growth.
- What is growth hacking?
- Understanding the funnel
- Setting up tracking and analytics
- Leveraging customers and existing users
- Testing ideas
- Generating an audience
- Creating an incentive strategy
- Real-world examples of successful growth hacking
Skill Level Beginner
1. Fundamentals of Growth Hacking
2. Developing a Plan for Growth
3. Preparing for Growth
4. Planning Clear Tests
5. Choosing Your Growth Hack
6. Generate Your Audience
7. Incentivize Your Users
8. Generating Growth Moments
9. Case Studies
Wrapping up1m 47s
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