Join Brad Batesole for an in-depth discussion in this video Setting up your tracking and analytics, part of Marketing Foundations: Growth Hacking.
- The data you collect on your website,…your campaigns, and even within your actual product…will determine both the success of your growth marketing…and also help you identify opportunities to explore.…The data is your map.…Without it, you're flying blind.…You'll be using your data to improve your experience,…listen for untapped opportunities,…and pull the plug, if you have to,…on any failing ideas.…The amazing thing with online marketing…is we can track just about every action a user takes.…Whether you have a software as a service…or an eCommerce storefront,…there are a number of tools available…that help marketers understand…both the qualitative and the quantitative.…
We can track what's happening now…and even model what is likely to happen in the future.…The easiest place to start…is with a resource like Google Analytics.…You can sign up at analytics.google.com…and follow the steps to install a tracking code…on every page of your website.…From there, you'll have a goldmine of data…to leverage, segment, and correlate.…
Author
Brad Batesole
Released
2/27/2015The course concludes with growth-hacking case studies, highlighting the growth-hacking techniques that helped propel such companies as Airbnb, Uber, and Tinder to explosive growth.
- Determine the elements of great growth hacking.
- Recognize the vital characteristics of your product.
- Examine the fundamentals of integrating remarketing.
- Explore the ways to leverage your customers.
- Define A/D testing.
- Discover ways to uncover opportunities for growth hacking.
- Recognize ways to take a less direct approach to generate an audience for your company or product.
- Identify how to design an incentive strategy.
Skill Level Beginner
Duration
Views
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Introduction
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Welcome56s
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1. Fundamentals of Growth Hacking
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What is growth hacking?3m 19s
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Understanding the funnel2m 16s
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2. Developing a Plan for Growth
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Understanding your customer2m 55s
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Understanding your product3m 12s
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3. Preparing for Growth
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Integrate remarketing1m 35s
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Evaluate your fit2m 18s
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Leverage your customers2m 52s
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Retain your existing users3m 18s
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4. Planning Clear Tests
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What is A/B testing?2m 42s
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Data-driven growth hacks3m 49s
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5. Choosing Your Growth Hack
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Finding your opportunity3m 47s
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Staying focused1m 39s
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Researching your competition4m 23s
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6. Generate Your Audience
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Identify core influencers2m 25s
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Unlock virality2m 56s
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A look at research tools4m 17s
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7. Incentivize Your Users
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Exclusivity as an incentive2m 56s
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Social-currency incentives1m 18s
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8. Generating Growth Moments
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Creating partnerships2m 16s
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API integrations1m 55s
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9. Case Studies
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Conclusion
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Wrapping up1m 47s
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Video: Setting up your tracking and analytics