In this Adobe Social training video, you will learn how to set up and create workflows which require permission from users to publish content to social channels. Michelle Hernandez shows you how to establish an approval process in Adobe Social to get content published to social platforms.
- In this video, we're going to walk through…publishing workflows.…With publishing workflows, you can require permission…for all or some users to publish content…to your social channels.…For example, let's say you want your legal team…to read and approve all social content…before it's published.…The publishing workflows will allow you to do that.…We'll discuss how to create one or multiple layers…of approval for publishing social media posts.…In Adobe Social, you'll find the publishing workflows…under Settings, so click Settings…and then Publishing Workflows,…and you'll see all of the workflows that I have set up…in the account right now.…
We're going to talk through how to create a new workflow.…So you'll want to click New here.…The first thing you need to do to create a new workflow…is to name it.…I'm going to name this Content Approval.…The next step is to create the approval hierarchy,…so this is going to be the group of people…or the individuals that you would like…to approve your posts.…You'll add an approval hierarchy here.…
Author
Michelle Hernandez
Released
12/10/2015This course will familiarize new users with the Adobe Social platform. Social media marketing expert Michelle Hernandez shows how to publish content, set up reports and publishing workflows, add campaigns, create tags, and track competitors. Plus, learn how to set up social listening rules to monitor conversations across the social web. You can also see how your campaigns are performing with Adobe Social's impressive analytics tools. Want to keep your online communities on track? Watch the chapters on unified moderation, which allows you to moderate comments across multiple platforms and implement auto-deletion and escalation rules. By the end of the course, you should be able to more effectively manage your brand, engage your audience, and measure ROI from all your social media marketing efforts.
- Explain how to add users and groups to Adobe Social.
- Describe how to add social properties to Adobe Social.
- Summarize how to set up social listening rules.
- Recall how to track your competitor’s pages.
- Describe how to use the content calendar.
- Cite the tools you can use in Adobe Social to track your success.
- Differentiate between the two types of moderation rules in Adobe Social.
- Describe the various dashboards in Adobe Social.
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 29s
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1. Getting Started with Adobe Social
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Logging in to Adobe Social1m 13s
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Adding social properties4m 51s
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Adding campaigns3m 8s
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Creating page groups2m 3s
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Managing Google Circles2m 19s
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Adding link shorteners1m 57s
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Tracking competitor pages1m 39s
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SAINT classifications1m 2s
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2. Publishing Social Media Content
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3. Viewing Social Analytics
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Creating custom reports3m 57s
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4. Using Unified Moderation
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Using moderation feeds2m 8s
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Creating moderation rules4m 28s
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5. Viewing Dashboards
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Using dashboards1m 34s
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Conclusion
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Next steps1m 5s
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Video: Setting up publishing workflows