The publish feature in Adobe Social makes scheduling and posting content to different social media channels a breeze. In this training video, you will learn how to schedule and publish social media posts across your company’s campaigns.
- The part of Adobe Social that you'll likely use the most…is the Publish feature.…In this video,…I'll talk through how to schedule and publish…your social media content,…using Adobe Social.…When you're logged into Adobe Social,…you'll want to click Publish, and then Publisher.…Once you're in Publisher,…the first step is to select the Social Properties…that you would like to publish your post to.…The Social Properties that you post to the most…will appear right here.…But for a full list of your Social Properties,…click this icon,…and you'll see the full list of the properties,…as well as Audience Groups and Page Groups…that you have set up.…
So for our first example,…let's click on Facebook Pages.…And then this is where we'll write our message.…You can also include a link in here.…And then you'll see a notice from the tool…that's basically reminding you to shorten your link…for campaign tracking.…You can shorten your link by clicking…on the Shorten URL button,…and you'll see that it's associated…with our Bitly account.…
Author
Michelle Hernandez
Released
12/9/2015This course will familiarize new users with the Adobe Social platform. Social media marketing expert Michelle Hernandez shows how to publish content, set up reports and publishing workflows, add campaigns, create tags, and track competitors. Plus, learn how to set up social listening rules to monitor conversations across the social web. You can also see how your campaigns are performing with Adobe Social's impressive analytics tools. Want to keep your online communities on track? Watch the chapters on unified moderation, which allows you to moderate comments across multiple platforms and implement auto-deletion and escalation rules. By the end of the course, you should be able to more effectively manage your brand, engage your audience, and measure ROI from all your social media marketing efforts.
- Adding users and groups to Adobe Social
- Setting up report suites and publishing workflows
- Adding social properties, campaigns, and tags
- Tracking competitor Facebook pages
- Setting up Facebook audiences and Google Circles
- Scheduling and publishing content
- Creating custom analytics reports
- Setting up social listening rules to monitor social buzz
- Using moderation feeds
- Using dashboards
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 33s
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1. Getting Started with Adobe Social
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Logging in to Adobe Social1m 13s
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Adding social properties4m 51s
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Adding campaigns3m 8s
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Creating page groups2m 3s
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Managing Google Circles2m 19s
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Adding link shorteners1m 57s
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Tracking competitor pages1m 39s
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SAINT classifications1m 2s
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2. Publishing Social Media Content
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3. Viewing Social Analytics
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Creating custom reports3m 57s
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4. Using Unified Moderation
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Using moderation feeds2m 8s
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Creating moderation rules4m 28s
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5. Viewing Dashboards
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Using dashboards1m 34s
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Conclusion
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Next steps1m 5s
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Video: Scheduling and publishing content