Now that you have a thorough overview of Adobe Social, you can manage all of the key aspects of your social media efforts in one place. In this brief goodbye video, Michelle Hernandez shares some additional resources to help you continue to create successful social media campaigns. Thanks for watching!
- Now that you have a thorough overview of Adobe Social…you can manage all of the key aspects…of your social media efforts in one place.…This includes content creation optimization,…engagement, listening and moderation,…analytics, and governance.…For additional resources on Adobe Social,…visit Adobe's help page located at the URL…on the screen.…If you're interested in more information…on developing a social media plan,…and marketing across different social platforms,…take a look at the social media marketing chapter…of the Online Marketing Fundamentals course.…
Another helpful course for social media professionals,…is our Social Media Marketing for Facebook and Twitter.…This course dives deeper into effectively marketing…on these two platforms.…With a clear understanding of how…to get the most out of Adobe Social…and additional resources on Linkedin,…you're well on your way to creating…successful social media campaigns…that impact your business and drive results.…If you have any questions or would like…to connect with me, you can do so…
Author
Michelle Hernandez
Released
12/10/2015This course will familiarize new users with the Adobe Social platform. Social media marketing expert Michelle Hernandez shows how to publish content, set up reports and publishing workflows, add campaigns, create tags, and track competitors. Plus, learn how to set up social listening rules to monitor conversations across the social web. You can also see how your campaigns are performing with Adobe Social's impressive analytics tools. Want to keep your online communities on track? Watch the chapters on unified moderation, which allows you to moderate comments across multiple platforms and implement auto-deletion and escalation rules. By the end of the course, you should be able to more effectively manage your brand, engage your audience, and measure ROI from all your social media marketing efforts.
- Explain how to add users and groups to Adobe Social.
- Describe how to add social properties to Adobe Social.
- Summarize how to set up social listening rules.
- Recall how to track your competitor’s pages.
- Describe how to use the content calendar.
- Cite the tools you can use in Adobe Social to track your success.
- Differentiate between the two types of moderation rules in Adobe Social.
- Describe the various dashboards in Adobe Social.
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 29s
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1. Getting Started with Adobe Social
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Logging in to Adobe Social1m 13s
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Adding social properties4m 51s
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Adding campaigns3m 8s
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Creating page groups2m 3s
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Managing Google Circles2m 19s
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Adding link shorteners1m 57s
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Tracking competitor pages1m 39s
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SAINT classifications1m 2s
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2. Publishing Social Media Content
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3. Viewing Social Analytics
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Creating custom reports3m 57s
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4. Using Unified Moderation
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Using moderation feeds2m 8s
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Creating moderation rules4m 28s
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5. Viewing Dashboards
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Using dashboards1m 34s
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Conclusion
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Next steps1m 5s
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Video: Next steps