Adobe Social makes managing your Google Circles account simple. In this training video, you will learn how to create and manage your company’s Google+ presence to publish relevant content for specific audiences in your Circles.
- If your company has a Google+ presence,…you'll be happy to know that there is…a Google+ circles feature in Adobe Social.…Google circles are used to organize people into groups…based on what makes sense for your business.…You can create circles based on age…and the number of times a user has engaged…with your brand.…This lets you post highly relevant content…to a targeted group of people.…I'll walk you through how to create and manage circles…in Adobe Social.…So under Settings, you'll want to go to Circle Manager here,…and, as you can see, we already have a list…of different circles that have been set up.…
To create a new circle, click Create Circle.…Make sure that you have the correct Google+ page selected.…And, again, you can create circles based on gender…or the number of times a user has engaged with your brand.…So, for example, I'm going to create a circle…for our female audience.…We'll title it Females.…Now, for the owner of the group,…you'll probably want to make sure that it's not…an individual user and it is in fact a group owner.…
Author
Michelle Hernandez
Released
12/10/2015This course will familiarize new users with the Adobe Social platform. Social media marketing expert Michelle Hernandez shows how to publish content, set up reports and publishing workflows, add campaigns, create tags, and track competitors. Plus, learn how to set up social listening rules to monitor conversations across the social web. You can also see how your campaigns are performing with Adobe Social's impressive analytics tools. Want to keep your online communities on track? Watch the chapters on unified moderation, which allows you to moderate comments across multiple platforms and implement auto-deletion and escalation rules. By the end of the course, you should be able to more effectively manage your brand, engage your audience, and measure ROI from all your social media marketing efforts.
- Explain how to add users and groups to Adobe Social.
- Describe how to add social properties to Adobe Social.
- Summarize how to set up social listening rules.
- Recall how to track your competitor’s pages.
- Describe how to use the content calendar.
- Cite the tools you can use in Adobe Social to track your success.
- Differentiate between the two types of moderation rules in Adobe Social.
- Describe the various dashboards in Adobe Social.
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 29s
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1. Getting Started with Adobe Social
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Logging in to Adobe Social1m 13s
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Adding social properties4m 51s
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Adding campaigns3m 8s
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Creating page groups2m 3s
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Managing Google Circles2m 19s
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Adding link shorteners1m 57s
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Tracking competitor pages1m 39s
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SAINT classifications1m 2s
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2. Publishing Social Media Content
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3. Viewing Social Analytics
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Creating custom reports3m 57s
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4. Using Unified Moderation
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Using moderation feeds2m 8s
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Creating moderation rules4m 28s
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5. Viewing Dashboards
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Using dashboards1m 34s
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Conclusion
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Next steps1m 5s
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Video: Managing Google Circles