After your Adobe account rep has set up your account, you will receive a username and temporary password. In this Adobe tutorial, you will learn how to sign in to Adobe Social via Adobe Marketing Cloud using only your web browser.
- After your Adobe rep has set up your account, you'll receive an email with login instructions. In this video, I'll take you through the steps for logging in successfully. The welcome email you receive from Adobe will ask you to sign into Adobe Social via Adobe Marketing Cloud using your web browser. To go directly to Adobe Social, go to social.omniture.com. You can also access the Adobe Marketing Cloud at this URL, marketing.adobe.com. When your account was set up, you should have received your username and a temporary password from your account rep.
You can use that to log in. You'll also want to include your company name right here, and, as you can see, my login information is saved, so I'm going to click Sign In. The first time that you log into Adobe Social, you'll be prompted to change your password. Because this isn't my first time logging in, I don't have that prompt, but just be aware that you'll probably see that when you log in. You'll also see a prompt on the screen that will walk you through the tool. Again, this isn't on my screen, but I just wanted you to be aware that these are a few things that you might see when you first log in.
So now that you're all logged in, let's take a look at all of the tools and features available to you in Adobe Social.
This course will familiarize new users with the Adobe Social platform. Social media marketing expert Michelle Hernandez shows how to publish content, set up reports and publishing workflows, add campaigns, create tags, and track competitors. Plus, learn how to set up social listening rules to monitor conversations across the social web. You can also see how your campaigns are performing with Adobe Social's impressive analytics tools. Want to keep your online communities on track? Watch the chapters on unified moderation, which allows you to moderate comments across multiple platforms and implement auto-deletion and escalation rules. By the end of the course, you should be able to more effectively manage your brand, engage your audience, and measure ROI from all your social media marketing efforts.
- Adding users and groups to Adobe Social
- Setting up report suites and publishing workflows
- Adding social properties, campaigns, and tags
- Tracking competitor Facebook pages
- Setting up Facebook audiences and Google Circles
- Scheduling and publishing content
- Creating custom analytics reports
- Setting up social listening rules to monitor social buzz
- Using moderation feeds
- Using dashboards