Join Brad Batesole for an in-depth discussion in this video JetBlue, part of Marketing Foundations: Growth Hacking.
- In July of 2011, Los Angeles had prepared itself…for the planned shutdown of the 405 freeway.…For those of you unfamiliar with Los Angeles,…the 405 is a major freeway for commuters.…And the event was dubbed Carmageddon,…and residents were advised…to stay home and take the day off,…out of fear that the shutdown would cause…unbearable traffic on all the other freeways.…Carmageddon was such a big deal…that it generated a ton of media attention on its own.…It even spurred the creation of a site…dedicated to the Carmageddon, as you can see here.…
A few days prior to the shutdown,…JetBlue launched an ad campaign…called CAR-MAGEDDON FLY-OVER.…They sent an email offering $4 one-way tickets…to fly from Burbank to Long Beach or vice versa,…a route that the 405 freeway typically connects.…You can see that email here…which I found on the LA Times blog.…They sold 600 seats in under two hours…and the response was immediate.…Within minutes, news vans had swarmed…JetBlue's operations in Burbank…and Long Beach to cover the story.…
Author
Brad Batesole
Released
2/27/2015The course concludes with growth-hacking case studies, highlighting the growth-hacking techniques that helped propel such companies as Airbnb, Uber, and Tinder to explosive growth.
- Determine the elements of great growth hacking.
- Recognize the vital characteristics of your product.
- Examine the fundamentals of integrating remarketing.
- Explore the ways to leverage your customers.
- Define A/D testing.
- Discover ways to uncover opportunities for growth hacking.
- Recognize ways to take a less direct approach to generate an audience for your company or product.
- Identify how to design an incentive strategy.
Skill Level Beginner
Duration
Views
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Introduction
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Welcome56s
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1. Fundamentals of Growth Hacking
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What is growth hacking?3m 19s
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Understanding the funnel2m 16s
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2. Developing a Plan for Growth
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Understanding your customer2m 55s
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Understanding your product3m 12s
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3. Preparing for Growth
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Integrate remarketing1m 35s
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Evaluate your fit2m 18s
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Leverage your customers2m 52s
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Retain your existing users3m 18s
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4. Planning Clear Tests
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What is A/B testing?2m 42s
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Data-driven growth hacks3m 49s
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5. Choosing Your Growth Hack
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Finding your opportunity3m 47s
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Staying focused1m 39s
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Researching your competition4m 23s
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6. Generate Your Audience
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Identify core influencers2m 25s
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Unlock virality2m 56s
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A look at research tools4m 17s
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7. Incentivize Your Users
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Exclusivity as an incentive2m 56s
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Social-currency incentives1m 18s
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8. Generating Growth Moments
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Creating partnerships2m 16s
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API integrations1m 55s
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9. Case Studies
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Conclusion
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Wrapping up1m 47s
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Video: JetBlue