Join Brad Batesole for an in-depth discussion in this video Introducing the case studies, part of Marketing Foundations: Growth Hacking.
- In this chapter I want to share…with you a small selection of case studies…that demonstrate different growth hacks.…My hope is that you can use these as inspiration.…Take note of how each brand found…an opportunity and leveraged it.…While you likely can't duplicate their efforts exactly,…you can use the knowledge as a building block…for how you'll structure your growth hack.…We'll be looking at Airbnb, Tinder,…JetBlue, Uber, and Square.…Now, some of these examples…have been referenced in previous chapters,…so there might be a couple…of examples that are repetitive.…My goal, however, was to isolate…these key case studies from the rest…of the course content to give you more insight,…some inspirational ideas, and perhaps…a spark of creativity for your own future growth hacks.…
The course concludes with growth-hacking case studies, highlighting the growth-hacking techniques that helped propel such companies as Airbnb, Uber, and Tinder to explosive growth.
- Determine the elements of great growth hacking.
- Recognize the vital characteristics of your product.
- Examine the fundamentals of integrating remarketing.
- Explore the ways to leverage your customers.
- Define A/D testing.
- Discover ways to uncover opportunities for growth hacking.
- Recognize ways to take a less direct approach to generate an audience for your company or product.
- Identify how to design an incentive strategy.
Skill Level Beginner
1. Fundamentals of Growth Hacking
2. Developing a Plan for Growth
3. Preparing for Growth
4. Planning Clear Tests
5. Choosing Your Growth Hack
6. Generate Your Audience
7. Incentivize Your Users
8. Generating Growth Moments
9. Case Studies
Wrapping up1m 47s
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