Join Brad Batesole for an in-depth discussion in this video Identifying your core strengths, part of Marketing Foundations: Growth Hacking.
- Growth hacking doesn't follow a prescribed norm. It'll look different for each person and each business. The key to building a winning strategy is to build your efforts around your personal strengths. Every marketer is different. As a growth hacker, you'll be wearing many hats. You'll dabble in understanding customers, social media, email marketing, and so on. You can be pretty good across the board, but there's a set of skills that you're great in. These defined skills are where you have a lot of experience and are extremely comfortable. Maybe you're a talented programmer, artist, or copywriter.
You want to center your growth hacking around these core skills. Stick to what you know, because it's much easier to leverage an opportunity when you understand the effort required. So a programmer might develop technology to automatically distribute emails based on key triggers. A creative might design impressive visuals and use those as part of a larger campaign. Start by working within your core skills. As time goes on, those strengths might shift, but there's no reason you have to learn something completely new to execute an impressive growth hack.
If you're unsure of your core skills, start by taking a look at your current job description. What do you spend most of your time doing? If you had to write a description for someone to replace you, what skills would you list? From there, take a look at your hobbies and interests. What do you do when you aren't working? Think about a project you've completed, whether it's at home or at work. What skills did you use to do it? A final option is to sit down with a friend or coworker and ask them to describe what they see as your core skills. What you find might surprise you.
You can always grow your skills and become more proficient in other areas. But to get started in growth hacking, it's easiest and often most advantageous to start with what you're good at. There's opportunities for every skill set.
The course concludes with growth-hacking case studies, highlighting the growth-hacking techniques that helped propel such companies as Airbnb, Uber, and Tinder to explosive growth.
- What is growth hacking?
- Understanding the funnel
- Setting up tracking and analytics
- Leveraging customers and existing users
- Testing ideas
- Generating an audience
- Creating an incentive strategy
- Real-world examples of successful growth hacking