Join Brad Batesole for an in-depth discussion in this video Handling failed experiments, part of Growth Hacking Fundamentals .
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- It's inevitable.…At some point an idea, a product feature,…or even a growth strategy will fail.…How you handle that failure is really important.…It's really easy to sweep a failure under the rug,…chock it up to series of bad decisions,…and move on.…And while moving on is great,…if you don't take time to analyze the failure,…you'll never truly learn from it.…And as a growth hacker,…learning from the data is a top priority.…There's really no excuse not to learn.…Data is so accessible now…that every failure should get a thorough debrief.…
Find the root of the problem…even if you're working solo.…You still need to walk through everything…from start to finish.…Not only do you learn from your mistakes…but you'll also get better…at recognizing the warning signs…before failure happens.…To get you thinking about how to approach failure,…let's look at some common reasons things fail.…One that I see often…is that the data was misinterpreted.…When analyzing a set of data,…survey results,…or even sales information,…mistakes happen.…
The course concludes with growth-hacking case studies, highlighting the growth-hacking techniques that helped propel such companies as Airbnb, Uber, and Tinder to explosive growth.
- What is growth hacking?
- Understanding the funnel
- Setting up tracking and analytics
- Leveraging customers and existing users
- Testing ideas
- Generating an audience
- Creating an incentive strategy
- Real-world examples of successful growth hacking
Skill Level Beginner
1. Fundamentals of Growth Hacking
2. Developing a Plan for Growth
3. Preparing for Growth
4. Planning Clear Tests
5. Choosing Your Growth Hack
6. Generate Your Audience
7. Incentivize Your Users
8. Generating Growth Moments
9. Case Studies
Wrapping up1m 47s
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