Social tags are an important component to classifying and tracking social media content. In this Adobe Social tutorial, you will learn how to create social tags and tag groups to help filter inbound content, view emerging trends, and generate reports.
- Social Tags are a great way to classify…all of your social content within Adobe Social.…A few examples of content that you can tag…are any outbound posts you publish,…inbound content and Moderation Feeds,…or any social content profiles.…Using Lynda.com as an example,…there are social posts that we might want to tag…with Photography or Marketing to indicate that…that social post is related…to one of those areas of our business.…As you explore other areas of Adobe Social,…you'll notice that you'll have the ability…to filter content and reports based on tags.…
Let's walk through how to set these up.…So under Settings, go to Social Tags,…and then you'll want to Add a Tag Group.…So fill in the fields, and going along…with my Lynda.com example, I'm going to say…Lynda.com Courses.…And for the owner, I'll put the Lynda.com Ownership Group.…Next, you'll want to select what this applies to.…So you can select Posts, which is basically…anything published through Adobe Social,…or you can select Properties.…
And with Properties, you can add tags to social properties…
Author
Michelle Hernandez
Released
12/10/2015This course will familiarize new users with the Adobe Social platform. Social media marketing expert Michelle Hernandez shows how to publish content, set up reports and publishing workflows, add campaigns, create tags, and track competitors. Plus, learn how to set up social listening rules to monitor conversations across the social web. You can also see how your campaigns are performing with Adobe Social's impressive analytics tools. Want to keep your online communities on track? Watch the chapters on unified moderation, which allows you to moderate comments across multiple platforms and implement auto-deletion and escalation rules. By the end of the course, you should be able to more effectively manage your brand, engage your audience, and measure ROI from all your social media marketing efforts.
- Explain how to add users and groups to Adobe Social.
- Describe how to add social properties to Adobe Social.
- Summarize how to set up social listening rules.
- Recall how to track your competitor’s pages.
- Describe how to use the content calendar.
- Cite the tools you can use in Adobe Social to track your success.
- Differentiate between the two types of moderation rules in Adobe Social.
- Describe the various dashboards in Adobe Social.
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 29s
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1. Getting Started with Adobe Social
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Logging in to Adobe Social1m 13s
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Adding social properties4m 51s
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Adding campaigns3m 8s
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Creating page groups2m 3s
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Managing Google Circles2m 19s
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Adding link shorteners1m 57s
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Tracking competitor pages1m 39s
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SAINT classifications1m 2s
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2. Publishing Social Media Content
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3. Viewing Social Analytics
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Creating custom reports3m 57s
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4. Using Unified Moderation
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Using moderation feeds2m 8s
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Creating moderation rules4m 28s
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5. Viewing Dashboards
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Using dashboards1m 34s
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Conclusion
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Next steps1m 5s
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Video: Creating social tags and tag groups